Whether you are working with a web developer or have an existing website that your in-house team has created, you know that the creation of your website is one of the most important parts of the work you do. Indeed, that website development is so critical that it is one of the top tools that companies are using these days to reach out to people in new ways and through new outlets. Your website design isn’t just a nice added bonus: it is the hinge that holds all of the rest of your work together. Your decision to work on a high quality website is one that you will be thankful for all the days that you run your business, and there are a few key things that you need to do to ensure that your website is doing all that you need it to. After all, your digital marketing campaign will refer people back to your website at all possible points. This is a great thing, if your website is in good shape. If you are relying on your website as the first point of contact for your new potential customers, it needs to be a website that you’ll feel good about directing people to. The more you are able to develop a relationship with potential customers through your website, the better off you will be. Here are a few key things that you simply must do to ensure that your website is communicating with your potential customers in the most effective ways possible. To make this happen, hiring the web developers and digital marketing experts at Nico Associates can make all the difference. They will be the team you can rely on to get you that support that you need to build a website that does all it needs to.
- Remember the Seven Second Rule: Studies show again and again that you have seven seconds to gain the attention of people browsing your website. This is an important reality to remember, as it is a critical part of how you’ll be able to reach your potential customer base. If your website doesn’t grab their attention in these first seven seconds, or they don’t find the information (or a pathway to the information) that they need, they’ll quickly go elsewhere.
- Be responsive: Responsive web design is a critical part of your website equation. If your site does not respond to the size and the shape of the device and browser that is being used to pull it up, then you will lose people right out of the gate. In particular, more and more people are using their phones to make this happen. You need to be able to keep your site looking good and user friendly on any kind of device.
- Keep it simple: While your website design should be engaging and draw people in, get too clever or overwhelming and people will soon feel like your site and your product is gimmicky. Keep it clean, keep it simple, and you’ll be impressed with the kind of traffic you attract!