Thanks to the Internet, all sorts of opportunities exist today that never existed before. It is now possible for people to work from home, as there are plenty of job opportunities online where people can do all of their work simply from a computer. It’s made it possible for people to work full-time jobs while still raising their family because they no longer waste an hour or two each day just commuting to and from their job. The Internet has also made it far easier for corporations to operate on a global scale, as they’re able to communicate with people all over the world with incredible ease. There have also been lots of opportunities for people to get a college degree or to take classes, since they can do so online while still getting everything else that they need to be doing done. The Internet has changed the world in incredible ways, and it’s not done doing so. It’ll be amazing to see what the next century brings for humanity.
Of course, technology and the Internet have also changed the ways in which dental practices market to potential and existing customers. Since people are spending as many or more hours in front of their computer each day than they are watching television, we’re all witnessing the switch to digital marketing right before our eyes. Those dental practices that embrace this switch will thrive, while others will get left behind. There are lots of different aspects to a strong digital dental marketing strategy, but the one that sticks out the most is dental SEO. Let’s dive into this topic to learn more about it and to see how it’s helping dental offices all over the country.
Let’s say that you are new to a city or your dentist just retired and you’re looking for a new one. In 2016, your search would most likely begin on Google, Yahoo, or some other search engine. You would type a few words into the search box along with your zip code and start browsing through the results that the search engine produces. If you’re anything like most people, you would look at the options on that first page and start clicking on a couple of names. You’d likely find a dentist that looks all right to you pretty quickly and you’d give them a call to see if they take your dental insurance and if they have any availability.
If you’re a dental office and you know that people are doing this, wouldn’t you love it if there were a way to make sure your practice came up first? Fortunately, there is, and it’s called dental SEO. SEO, or search engine optimization, is the art of making sure that your dental practice is one of the first names to pop up by convincing the search engines that when people type in certain keywords they’re looking for a dental practice like yours. It’s more complicated than it sounds, as you might have guessed, so hiring a professional firm like Dentist Marketing Gurus to help you is definitely the route you’ll want to take.