WHAT ARE THE THREE MOST IMPORTANT THINGS THAT HAPPEN AT AN EVENT BOOTH?

  1. Companies that have just gotten started are able to be seen by a lot of industry giants with whom they would never get the chance to meet in any other circumstance. For new business owners, perhaps one of the most exciting part of working a trade show booth for the first time, is the fact that at large trade shows, the biggest companies across all sectors come to bump elbows with anyone around with a good idea. Small business know that at a trade show they are going to have the chance to reach people and companies which would otherwise be impossible to reach. In fact, for large business, one of the most important things they come to the trade shows to do is to seek out new talent, bright ideas, and many times to see if there is an idea of product that they might want to buy up from a smaller company. There are countless success stories wherein a small business owner who is only able to just barely afford a trade show booth, leaves the trade show with a check that changes his or her life. Companies like igegroup.com, which design trade show signs and booths, have special techniques they employ when they design their clients booths, techniques which are aimed specifically at bringing in the big fish to check out what their clients are offering. Many times people or businesses which get discovered at trade shows have only been lucky. As good as any trade show booth design may be, there is no way to assure that a trade show booth will get noticed, especially when one takes into consideration the fact that most even medium sized trade shows can draw in thousands of booths.
  2. Another thing which happens around the many trade show exhibits is the forging of alliances between different companies. Not all people attending trade shows are there to sell or buy products; many people come for the express purpose of making connections with other companies so that they can expand their services, or incorporate another company’s products into their lines. In car shows, companies are famous for coming out in order to find car part makers with great products which they can use in their automobiles. In the pet industry there are many companies that try to fuse their services or products together with pet suppliers that might work with different kinds of animals. The networking that goes on in the major trade shows is a huge part of what drives different companies to partner together, and what has been the principal factor in some of the modern business world’s most important partnerships.
  3. It may seem odd, yet many people go to trade show exhibitions just for the ideas they will see. People that are breaking into an industry for the first time, or those who work in business which are in a phase without much growth, will come to trade shows just to see if they can find any new ideas swirling around.